Style is everything. Bowie constantly reinvented himself, Creeper burned their stage costumes after their album tour, and The Black Parade is as much about the uniforms as the music. When creating theatrical music you can embody it, you can live it and you can make it an experience. The Howling know this. They’re a new band launching themselves with an EP appropriately titled ‘Salvo’, a word that means a powerful, opening shot.
Three things define the music on ‘Salvo’; alt rock, a flair for the dramatic and a love for the gothic, so you can’t help but compare it to My Chemical Romance. Notably, the opening song ‘Little Promises’ switches between verse and chorus in a way that shares the same vibe as My Chemical Romance’s biggest hits. Meanwhile, the opening moments of ‘The Murder Capital‘ could almost be an extract from ‘Three Cheers For Sweet Revenge’. This isn’t simple copying though. There’s more to the sound. It’s ambitious and very much trying to be its own thing.
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